Dissertations and research projects

Methodology and Methods

In this section, we'll unpack the differences between what is meant by the terms methodology as compared to the methods, provide some tips about choosing your methods, and planning how to implement those methods.

Comparison: Methodology vs Methods

Methodology is the plan of action for your research. Your choice of methodology will guide the methods you choose and provide a rationale for the design of your research.

Methods are the techniques and procedures that you engage in to collect data. It is important to provide comprehensive detail about your chosen methods; this helps to justify your chosen approach and demonstrate how your chosen method of data collection will enable you to answer your research questions.

Here's an example:

It is important to remember that you should demonstrate awareness of the limitations of both your chosen methodology and methods:

Ultimately, your methodology and methods are about demonstrating a clear justification for the overall design of your research and the methods you employed to collect your data. Furthermore, you need to demonstrate an understanding of the limitations of your choices and the affect this may have upon your findings / conclusions / implications / claims to generalisability.

Choosing your methods

Your research methods are the tools that you will use to collect your data. These can either be quantitative, examining numerical data and using statistical tests to establish relationships, or qualitative, examining non-numerical data to seek an in-depth understanding of phenomena. The decision between quantitative and qualitative methods may be influenced by your methodology.

Your choice of methods will also depend on several other factors such as time, resources and knowledge. For example, whilst interviews allow you to collect very rich data, they are very time consuming to transcribe and analyse. Conversely, surveys may allow you to collect a much larger data set, but it is likely to be lacking in detail. It is important to recognise that there are strengths and weaknesses associated with any research method and it is your responsibility to consider how these factors support or inhibit your ability to answer your research questions.

Whilst not an exhaustive list, some of the most frequently used research methods include:

• Interviews (Structured/Semi-structured/Unstructured)
• Focus Groups
• Secondary Data Analysis
• Questionnaires/Surveys
• Observation (Participant/Non-participant)
• Measurement

If you find yourself stuck when it comes to choosing your research methods, reviewing the related literature can often be a helpful place to start. This is because research on topics related to your own project is likely to have been conducted using well-established research protocols, which are appropriate for studying the topic in question. Furthermore, reviewing the methods sections of related literature can often provide you with a handy guide about what to include in your methodology section when you come to writing up your research project.

Choosing your research methods is often about balancing realism and ambition; don't be afraid of using your research project as an opportunity to learn how to use a new method, just remember that your project must also be completed within a limited timeframe, so it's important to consider if you have the necessary time and resources/support to develop the knowledge you need to successfully collect data using your chosen method.

Planning your procedure

It's really important to think about how you're actually going to collect your data. For example, if you've chosen to do interviews, you still have to decide on the type of interview, the questions you will ask and how long you want the interview to last. Planning this part of your project requires you to complete reading about your chosen method. This is important for two reasons:

1. Reading about your chosen method will help to ensure that you build your chosen method in the best way possible. This will look very different for every research project, and will be dependent on your topic, methodology and the problem/gap you are trying to address. Nevertheless, using literature as a guide will help to ensure that your project meets the standard of 'best practice' for whatever your chosen research method(s) is.
2. When it comes to writing up your project, it is important that you can demonstrate a theoretical grounding from the wider literature to support your choice of methodology and method(s).