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Food and Nutrition

Market research databases

Resources for when you need to think about how to advertise a product

Kantar Worldpanel

Kantar Worldpanel covers key areas of the GB grocery market, looking at purchasing volume, patterns and trends, shopper profiles and habits, market penetration, and effect of promotions.

IGD reports

Adsetts Library
Collegiate Library

Sheffield Hallam University
City Campus, Howard Street
Sheffield S1 1WB